§ 01 / Journal
Journal
Featured work and recent posts from me. Filter by category or subscribe via RSS.
All articles
Research explainers
Clean label explained without the marketing fog
A practical framework for what clean label claims can mean in formulation, labeling law-adjacent reality, and consumer comprehension—minus the trend deck.
Education
Designing sensory studies that survive scrutiny
A mentor-style primer on panel design choices, common failure modes, and how to write methods so reviewers (and future you) can trust the result.
Opinion
Hype cycles are a scheduling problem, not a truth problem
Opinion: why food tech narratives overshoot, how to read them as a scientist, and how to protect your team from reactive roadmaps.